Guides and reviews from a working stylist. No affiliate rankings, no rigged lists, and we hold ourselves to the same standard as everyone we write about.
Real startup numbers, the honest answer on certification, what equipment you actually need, what to charge, and where the first three clients come from.
Read the guide →Real startup numbers, the honest answer on certification, what to call yourself, what to charge, and where the first three clients actually come from.
Read the guide →What it costs, what separates a $20 app from a $400 session, the three people who shouldn’t book one, and how to tell afterwards whether you got a real answer.
Read the guide →Email attachment, Canva link, catalog tool or client portal. What each delivery method costs you, and the four things a lookbook has to do to survive past the first open.
Read the guide →Personal stylists and image consultants usually stitch together four or five tools to run one practice. The case for one platform instead, and the specific things you give up to get it.
Read the guide →The standard color analysis deliverable is a swatch fan and a season name. Here is what actually belongs in the package, and the test every deliverable has to pass.
Read the guide →The eight parts of a styling proposal that gets signed, how to price it in options, and the three places proposals quietly lose the work.
Read the guide →Four different products are all called styling apps. What each kind actually does, and how to work out which one solves the thing annoying you.
Read the guide →Where to look, what it costs in 2026, and the seven questions that tell you whether a stylist is right for you before you hand over any money.
Read the guide →Five apps that connect you with a real stylist, and the question that tells them apart: whose client do you actually become?
Read the guide →Fifteen closet apps, tested and ranked by a stylist. What each one is actually good at, what it costs, and the two things the whole category keeps getting wrong.
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