Privacy Policy

This policy explains how STYLEMENT LLC, a Texas limited liability company (“Stylement,” “we,” “us”), handles personal information across the Stylement app and website, the Stylement Studio app used by stylists, and the Valise travel experience (together, the “Service”).

We do not sell your personal information for money. We use a small, named set of service providers, described below. This policy tells you what we collect, why, who we share it with, and the choices and rights you have.

We run one advertising measurement tool, the Meta pixel, and only on our public marketing pages: the home page, /get-stylement, and our landing, comparison, feature, blog and demo pages. Everywhere else it is off, including every page you sign in to and every private link sent through Stylement. It is also off entirely for visitors in the European Economic Area, the United Kingdom, and Switzerland. Section 7 sets out exactly what Meta receives.

Who this applies to

• People who use Stylement to organize their own closet, build outfits, and plan trips.
• Professional stylists who use Stylement Studio to serve their clients.
• Travelers who receive a styled trip guide.

For your own account we are the “controller” of your information. If you are a stylist entering information about your clients, you are the controller of that client data and we act as your “processor” or “service provider.” The section below on client data explains your responsibilities.

1. Information We Collect

Account and contact information

Your name and email when you create an account. A phone number only if you provide one for booking or an event. Optional social handles or a website if you add them to a profile.

Content you add

Photos of clothing, outfits, lookbooks, and trip covers; your style and fit preferences, sizes and body measurements, favorite brands, no-go items, budgets, and free-text notes; outfits and packing lists you build; messages you exchange with a stylist; your Style Diary entries, photos, and conversations, if you use the diary (covered in their own section below); voice notes and voice or video intros you record in the app; and forwarded or pasted purchase-receipt emails so we can add the items to your closet.

Sizing and style profile

Height, clothing sizes, fit preferences, and gender, when you choose to enter them, so we can style you accurately. We do not use your photos to identify you biometrically.

A city for weather

If you enter a city, we use it to fetch a local forecast. This is text you type. We do not collect your device’s GPS or precise location.

Payment information

When you make a purchase, your card details are entered directly into our payment processor (Stripe) and are never sent to or stored on our servers. We share your name and email with Stripe to create your customer record, and we keep the transaction record and your Stripe customer ID.

Usage information

Aggregate, privacy-friendly web analytics, and a first-party record of which shop links you tap, kept in our own database. On our public marketing pages only, the Meta pixel also records your visit; section 7 covers that in full. When you e-sign a proposal or contract, we record your IP address, browser and device user-agent, and a timestamp in the signed document’s audit trail for legal validity, and we keep it as part of the contract record. We also process IP addresses to protect public forms such as bookings and subscriptions from abuse; these are retained only briefly.

2. AI Processing

Some features use AI providers acting on our behalf:

• Clothing and inspiration or reference photos you upload (which may contain people) may be sent to Anthropic (Claude) to identify and tag items and to arrange flat-lays.
• Trip and packing text may be sent to Anthropic to suggest what to pack. Travel itineraries you paste or link (which may contain details such as names and booking references) are fetched and sent to Anthropic to extract a trip brief.
• Forwarded or pasted receipt emails are parsed with Anthropic to create closet items.
• If you use the Style Diary, your diary messages, and the calendar and weather context described in the next section, are sent to Anthropic to generate the assistant’s replies.
• If you consent to a video session being recorded, the written transcript may be sent to Anthropic to draft your stylist’s private session notes, as described in the Video Sessions and Recording section below.
• On qualifying (Pro or Studio) plans, virtual try-on sends a body photo and a garment image to Replicate to generate a try-on preview.

These providers process the data only to perform the feature, under agreements that restrict their use of it. Background removal on photos runs on your device in your browser; your photo is never uploaded for that step. Your browser does download the background-removal model itself from a content-delivery network (img.ly or Hugging Face), which sees only your IP address, not your photo.

3. The Style Diary

The Style Diary is an optional daily journal where you log what you wear and talk with a styling assistant. Because it involves more personal information than the rest of the Service, this section explains exactly what it collects and who sees it.

The assistant is AI

The diary’s assistant is an AI, not a person, and the diary tells you so the first time you use it. When your own stylist writes to you in the diary, their words appear as a clearly marked card signed with their name. If a message is not signed by your stylist, it was written by the AI.

Daily outfit photos

You can add a photo of yourself in the day’s outfit to each entry. These photos may show your face; we do not use them to identify you biometrically. They are stored in our secure file storage (Supabase), and each entry has a visibility setting that controls whether your stylist can see it. We never make your diary public. Beyond you, your stylist when you allow it, and the providers that run the Service, we share diary content only in the limited legal circumstances described in How We Share Your Information below.

Conversation logs

Your diary conversations are stored so the diary can remember context from day to day, and they are sent to our AI provider (Anthropic) to generate the assistant’s replies, under the same restrictions described in AI Processing above. Your conversations are used only to run your own diary; we do not use one customer’s diary to train models or to improve anyone else’s suggestions.

Optional calendar access

You can allow the diary to read upcoming events from your device’s calendar so the assistant can dress you for what your day holds. This is off by default and works only if you grant calendar permission on your device. Details of upcoming events may be woven into your conversation and processed by our AI provider like any other diary message. You can revoke this permission at any time in your device settings.

Weather

To weave weather into its suggestions, the diary fetches a forecast for the city you set, using Open-Meteo as described below. This is the city you typed, not your device’s location; we do not collect GPS or precise location.

What we infer, and what your stylist sees

From your entries we work out things like which pieces you wear most, what you have not worn in a while, cost-per-wear, and gaps in your wardrobe, including items you mention wanting but do not own. If you work with a stylist, we share these wear patterns and summaries with them so they can style you better; that is a core purpose of the diary. Your per-entry visibility setting controls whether your stylist sees a specific entry and its photo.

If you cancel

If you cancel your subscription or stop using the diary, your entries stay in your account so you keep your history. You can request an export of your diary as a final printable issue (a PDF), and you can ask us to delete your diary or your whole account at any time, as described in Data Retention and Deletion below.

4. How We Use Your Information

We use personal information to:

• Provide, operate, and secure the Service and your account
• Deliver styling features, including the AI features described above
• Process payments, subscriptions, and, for stylists, payouts
• Communicate with you, including service messages and, where permitted, product updates
• Prevent fraud and abuse and enforce our terms
• Understand and improve how the Service is used
• Measure our advertising, where enabled and permitted
• Comply with legal, tax, and accounting obligations

If you are in the EU or UK, the legal bases we rely on are described in the European and UK Privacy Rights section.

5. Cookies and Similar Technologies

We use a small number of cookies and similar technologies:

• Essential. Needed to sign you in, keep you signed in, secure forms, and connect optional integrations. These are always on because the Service does not work without them.
• Analytics. Privacy-friendly, cookieless web analytics that records only coarse, non-identifying signals such as device type, operating system, browser, referrer, and country.
• Advertising. The Meta pixel sets the _fbp and _fbc cookies, and only on our public marketing pages. They are never set on a page you sign in to or on a private client link, and never at all for visitors in the European Economic Area, the United Kingdom, or Switzerland. Section 7 describes them in full and how to stop them.

6. How We Share Your Information

We share information with service providers who help us run the Service, each limited to that purpose:

• Supabase (database, sign-in, and secure file storage)
• Stripe (payment processing; stylist payouts via Stripe Connect)
• Resend (sending email and parsing receipt emails you forward)
• Anthropic and Replicate (the AI features described above)
• Open-Meteo (weather, which receives the city you type)
• Daily (video call infrastructure that carries the audio and video for Stylement Video sessions)
• Vercel (hosting, and privacy-friendly web analytics: cookieless, with no cross-site tracking)
• Google Fonts (when our emails use web fonts, your mail client may load them from Google, which then sees your IP address)
• Meta (advertising measurement, on our public marketing pages and on purchases, described in section 7)

Stylists may optionally connect Zoom or Google Calendar. When connected, we use only the meeting details or the free and busy windows needed to schedule, and we do not read your calendar event contents.

We may also disclose information to comply with the law or a lawful request, to protect the rights, safety, and security of people or the Service, or in connection with a merger, acquisition, or sale of assets, in which case we will let you know.

We do not sell personal information for money, and we do not share it with data brokers. The one advertising company we share anything with is Meta, in the two narrow ways set out in section 7. Under some U.S. state laws that sharing counts as “sharing” for cross-context behavioral advertising or as “targeted advertising,” and section 7 explains how to stop it.

7. Advertising Measurement

We advertise on Instagram and Facebook, and we use two Meta tools to tell whether those ads work. This section is the whole of it.

Not if you are in Europe

None of this section applies to visitors in the European Economic Area, the United Kingdom, or Switzerland. We do not operate a cookie consent banner, so rather than ask you to agree to advertising cookies, we do not use them on you at all. If you are in one of those countries the Meta pixel is never loaded, no _fbp or _fbc cookie is written, and if you buy something we do not send Meta a purchase event about you. We determine this from the country your network connection resolves to, and fall back to your device’s time zone if that is unavailable.

On our marketing pages

The Meta pixel runs on our public marketing pages: the home page, /get-stylement, and our landing, comparison, feature, blog and demo pages. The demo pages are sample work built from made-up data, never anyone’s real wardrobe or trip. On those pages Meta receives the page address, the page you came from, your IP address and browser user-agent, and it sets a cookie named _fbp in your browser. If you arrived by tapping one of our ads, it also stores that click’s identifier as _fbc. Meta uses this for its own advertising purposes, including measurement and building audiences, under its own policies.

It does not run anywhere else. Nothing you reach by signing in carries it: not your closet, not your trips, not your saved work, and not anything a stylist keeps about a client. Neither do the private links Stylement sends out, whether that is a lookbook, trip guide, proposal, invoice, booking, video room or intake form. Those links carry a secret key in the address, so keeping the pixel away from them is the whole point.

On a purchase

When a purchase completes, our server tells Meta that a sale happened, its amount, and a scrambled (SHA-256 hashed) form of the buyer’s email address, so Meta can credit the ad that led to it. We send the hash rather than the address itself. If your _fbp or _fbc cookie exists, it goes with it. This applies to people buying a Stylement subscription or a one-time purchase from us. We never send Meta anything about a stylist’s clients, their closets, their sessions or their styling work.

How to stop it

You can stop the pixel by blocking third-party scripts in your browser or by using a content blocker. Nothing on the Service stops working if you do. You can also manage ad preferences in your Meta account and use Meta’s off-Facebook activity controls. To ask us directly to stop sharing your information for advertising, email us at the address in section 20 and we will honor the request.

One thing to be plain about: data already sent to Meta lives in Meta’s systems under Meta’s retention rules, so deleting your Stylement account does not reach back and remove it. You can ask Meta directly through their off-Facebook activity controls.

Our web analytics is separate, cookieless, and does not track you across other sites.

8. Affiliate Links

Some “shop the look” links may be affiliate links, meaning we could earn a commission if you buy. Tapping a link records the click in our own database for attribution. That record stays with us: no advertising identifier is shared with the retailer, and tapping a shop link tells Meta nothing. If we enable a third-party affiliate network, we use Skimlinks, which would receive the retailer link and an opaque attribution key, never an advertising identifier. It is not enabled today, and we will note here when it is.

9. What We Do Not Collect

To be clear about what we do not do: we do not collect your precise or device location, we do not access your contacts, we do not read your device calendar unless you turn on the Style Diary’s optional calendar feature, we do not collect health or fitness data, we do not use your photos for biometric identification, we do not use a mobile advertising identifier (Apple’s IDFA or Android’s advertising ID), we do not show a tracking prompt, and we do not run crash or device-diagnostics SDKs.

The one exception to name plainly: on our public marketing pages the Meta pixel sets the browser cookies described in section 7. Those are advertising identifiers. They are never set on a signed-in page or on a private client link, and never for a visitor in the European Economic Area, the United Kingdom, or Switzerland.

10. Your Privacy Rights and Choices

Depending on where you live, you may have some or all of these rights:

• Access a copy of your personal information
• Correct information that is inaccurate
• Delete your information
• Receive a portable copy of information you provided
• Opt out of the sharing of your information for advertising
• Withdraw consent you previously gave

You can delete your account at any time from within the app. To make any other request, including an advertising opt-out, email us at the address below. We will verify your request, respond within the time the law allows, and will not discriminate against you for exercising these rights. You may use an authorized agent where the law allows. If we decline a request, you may appeal by replying to our response, and we will review the appeal.

11. U.S. State Privacy Rights

If you live in a U.S. state with a comprehensive privacy law (such as California, Texas, Virginia, Colorado, Connecticut, or Oregon), you have the rights listed above, including the right to appeal.

Categories we collect. Identifiers (such as name, email, IP address, and account IDs); customer records (such as phone number, and payment details held by our processor); commercial information (purchases and subscriptions); internet activity (usage analytics and shop-link clicks); visual and audio information (photos and voice notes you provide, and video session recordings and transcripts made with your consent); coarse location (country, and the city you type); calendar events you choose to share through the Style Diary; and inferences about your style preferences and what you wear.

Sources, purposes, and recipients. We collect this from you, your device or browser, your stylist (if you have one), and our payment processor. We use it for the purposes described throughout this policy and share it with the providers listed in section 6.

Sensitive information. We do not sell sensitive personal information, and we do not use it for targeted advertising. Sizing and body-measurement details you enter are used only to style you.

Selling and targeted advertising. We do not sell personal information for money. We do “share” limited information with Meta for advertising measurement, as described in section 7, and you can opt out using the methods in that section or by emailing us. For Texas residents: we may disclose limited personal information to third parties in connection with targeted advertising, and you may opt out as described above.

12. European and UK Privacy Rights

If you are in the European Economic Area, the United Kingdom, or Switzerland, STYLEMENT LLC is the controller of your account information, and the following applies.

No advertising cookies, and nothing to consent to. We do not run the Meta pixel for you, we set no advertising cookies on your device, and we send Meta no purchase event about you. That is why you are not asked to accept cookies here: the non-essential ones are not used on you in the first place. See section 7.

Legal bases. We rely on: performance of our contract with you (to provide your account and the Service, process your content, and take payment); our legitimate interests (to secure the Service, prevent abuse, understand usage with privacy-friendly analytics, and improve features); your consent (for voice or video you record, for recording a video session, for the Style Diary’s optional device calendar access, and for optional profile details you choose to add); and legal obligations (for tax, accounting, and record-keeping such as a signed contract’s audit trail). You can withdraw consent at any time.

Your rights. You have the rights to access, correct, delete, restrict, object, and port your information, and the right not to be subject to solely automated decisions with legal or similarly significant effects. Our styling suggestions are not such decisions.

International transfers. We and our providers may process your information in the United States and other countries. Where we transfer information out of the EEA, UK, or Switzerland, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses (and the UK addendum) or an adequacy decision.

Complaints and representative. You may lodge a complaint with your local supervisory authority (in the UK, the Information Commissioner’s Office). Where required, we will appoint an EU and UK representative under Article 27, whose contact details will be listed here.

13. If You Are a Stylist: Information About Your Clients

When you add a client’s details, photos, sizes, or messages, you are responsible for having that person’s permission to do so. We act as your service provider or processor for that data and use it only to provide the Service to you and on your instructions. You are responsible for your own privacy notice to your clients and for honoring their requests. If you capture a guest’s photo at an event, obtain their consent first.

14. Video Sessions and Recording

Stylement Video sessions run on Daily (daily.co), which carries the audio and video for your call on our behalf. Calls are not recorded by default.

A stylist may ask to record a session for their styling notes. Recording starts only after you explicitly agree in the call, and a visible indicator stays on while recording runs. If you decline, the session simply continues unrecorded.

When a session is recorded with your consent: the recording and a written transcript are stored privately for your stylist; the transcript may be processed by Anthropic (Claude) to draft the stylist’s private session notes, which are never sent to you automatically; and the recording is deleted automatically 90 days after the session, though your stylist’s own written notes may be kept. You can ask your stylist, or us, to delete a recording sooner at any time.

15. Data Retention and Deletion

We keep your information while your account is active, and after that only as long as we need it. When you delete your account from within the app, we remove your personal information and content, except records we must keep for legal, tax, or fraud-prevention reasons, such as a signed contract’s audit trail and transaction records, which we keep for the period required by law (generally up to several years). Anti-abuse IP logs are kept only briefly. Video session recordings are deleted automatically 90 days after the session, as described in section 14. To request deletion or a copy of your data, including a final export of your Style Diary as described above, email us at the address below.

16. Security

We use industry-standard measures to protect your information, including encrypted storage and access controls. No system is perfectly secure, but we work to protect your data and to limit who can access it.

17. Children

The Service is not directed to children under 13, and we do not knowingly collect information from them. If you are between 13 and 18, please use the Service only with a parent or guardian’s involvement. Where local law sets a higher age of digital consent (in parts of the EU, up to 16), a parent or guardian must provide consent. If you believe a child has provided us information without the required consent, contact us and we will delete it.

18. International Users

We operate the Service from the United States and process information there and in the countries where our providers operate. By using the Service, you understand your information may be processed in the United States.

19. Changes to This Policy

We may update this policy. When we make a material change, we will update the date above and, where appropriate, notify you in the app.

20. Contact

Questions or privacy requests:

STYLEMENT LLC
3111 N Houston St, Dallas, TX
hello@stylement.co

For Valise: hello@valise.travel