Playbook 06

New season, every closet, one afternoon

It's September. Every client's closet needs the same conversation. Here is how to have it with all of them before dinner, when their closets are already in the studio.

See what she sees →
The afternoon

Five steps, per client

01

Start with what she never wore

the unworn filter, one tap

Every closet can show you the pieces with no wears on them. That list is the conversation, and it writes itself before you open a single drawer.

02

Put last season away

the season filter

Filter to the season that's ending and it steps out of the way. The pieces are still hers and still in the closet, they're just off the shelf until they're back.

03

Ten looks from what stayed

her pieces, this season

Build the looks for the months ahead from what's left. Ten is enough to rotate through a season without her reaching for the same coat every morning.

04

A short wishlist for the gaps

three pieces, priced, with a link

Once the looks exist, the gaps are obvious. Three pieces on her wishlist now, with a price and a link, and the season's shopping takes an hour.

05

A lookbook to each client

same template, her pieces in each

Send the season as a lookbook, one per client, from one template. Every client gets the same afternoon's work in her own clothes, on her own phone.

Without it

How the season usually turns

  • 01September arrives and you have the same conversation eleven times, from memory.
  • 02The unworn coat stays unworn because nobody could see that it was.
  • 03Summer pieces sit in the way until she pulls them out herself, in November.
  • 04The seasonal email goes to everyone and lands with no one.
By dinner

What every client has

  • Ten looks for the season from her own closet.
  • A short, priced wishlist for what's missing.
  • A lookbook on her phone with her name on it.
  • A closet that shows this season and remembers the last one.
See what she sees →
Questions

The season, in brief

Does putting a season away delete anything?+

No. The season filter changes what you see. Every piece stays in her closet, and the summer pieces are back the moment you look for them.

How does the closet know what she never wore?+

Wears are logged on the pieces, by you or by her, whenever an outfit gets worn. A piece with no wears is on the unworn list.

Do I really build ten looks per client?+

Ten is the number that gets a client through a season. Build them once, in the afternoon, and the season's lookbook is already made.

Can I reuse the same lookbook layout for everyone?+

Yes. Save the layout as a template and send it to each client with her own pieces in it.

Which plan is this on?+

The closet, the filters, outfits and lookbooks are on every plan. Reusable lookbook templates are on Pro and Atelier.

Before the season turns

The studio your clients would see

The first 25 studios lock in a lower rate for life. See the founding cohort