New season, every closet, one afternoon

It's September. Every client's closet needs the same conversation. Here is how to have it with all of them before dinner, when their closets are already in the studio.

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Five steps, per client

01

Start with what never got worn

Every closet can show you the pieces with no wears on them. That list is the conversation, and it writes itself before you open a single drawer.

02

Put last season away

Filter to the season that's ending and it steps out of the way. The pieces are still in the closet, they're just off the shelf until they're back.

03

Ten looks from what stayed

Build the looks for the months ahead from what's left. Ten is enough to rotate through a season without the same coat coming out every morning.

04

A short shopping list for the gaps

Once the looks exist, the gaps are obvious. Three pieces on the shopping list now, with a price and a link, and the season's shopping takes an hour.

05

A lookbook to each client

Send the season as a lookbook, one per client, from one template. Each client gets the same afternoon's work, built from clothes already in the closet.

How the season usually turns

  • 01September arrives and you have the same conversation eleven times, from memory.
  • 02The unworn coat stays unworn because nobody could see that it was.
  • 03Summer pieces sit in the way until your client pulls them out, in November.
  • 04The seasonal email goes to everyone and lands with no one.

What every client has

  • Ten looks for the season from the closet at home.
  • A short, priced shopping list for what's missing.
  • A lookbook on the phone, with the client's own name on it.
  • A closet that shows this season and remembers the last one.
See what your client sees →

The season, in brief

Does putting a season away delete anything?+

No. The season filter changes what you see. Every piece stays in the closet, and the summer pieces are back the moment you look for them.

How does the closet know what never got worn?+

Wears are logged on the pieces, by you or by your client, whenever an outfit gets worn. A piece with no wears is on the unworn list.

Do I really build ten looks per client?+

Ten is the number that gets a client through a season. Build them once, in the afternoon, and the season's lookbook is already made.

Can I reuse the same lookbook layout for everyone?+

Yes. Save the layout as a template and send it to each client with that client's pieces in it.

Which plan is this on?+

The closet, the filters, outfits and lookbooks are on every plan. Reusable lookbook templates are on Pro and Atelier.

The studio your clients would see